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How to create an event

Follow these steps to have your event up and running in no time.

1. Log into Events.com Sell 

Here you will find everything you need to sell tickets, manage registrations and build high converting ticketing pages that support merchandise, insurance and much more. LOGIN HERE 

2. Create an event

To get started, follow steps 1-3 to add main information about your event (i.e. type, name, location, date, description etc). If you do not have an account yet, you will be able to create one during step 4. If you have an account, please log in first.


3. Activate your ticket sales

To activate ticket sales or registration, you'll need to enter at least one price. Click Event Details on the left hand side of the Home Page, then select Registrations/Tickets. Here you will find several options for customizing your tickets, just click the gear icon (⚙) to access advanced settings.

To learn how to limit tickets availability, differentiate purchase flows, or absorb the ticket buyers's fee into your price, click Tickets and Registrations  or watch this quick tutorial:

If you are organizing an event with free admissions, click here: Create a free event 

4. Get paid for your event

While in your event, select Payment Info in the left hand side menu, then click Connect Stripe. If you already have a Stripe account, you can click Sign In and connect it to your event. If you’re brand new, Stripe has provided helpful links throughout the form to answer questions along the way.  

For further information, click here: Connect Stripe 

5. Design your event page

Looks like you’re ready to make your event page look awesome – so let’s do it! Capture people's attention with a landing page that matches your brand identity. With Events.com you have many options to customise your event page to better fit your organization's look and feel! 
For further information, click here: Design your event page  

6. Preview and publish

At any time during the setup process you can edit, design and preview your event.



Click Edit if you wish to add something to your event and Preview to see your event’s registration landing page. Provided you have prepared registration types and form questions, you can go through the process of buying tickets to your event. 

Once you've finalized all the details, click the Go Live button.

To find the link to your event, click the Copy URL button that will appear as soon as your event is live.



7. Promote your event

After going live with your event, make sure people can see it. Expand your reach and grow attendance.  Select the event (LIVE) you wish to promote and click Promote to access your marketing tools. 




Start building your campaigns by adding your events to local calendars, social media ads, and more.

  • Event Listings: Showcase your event to millions on Events.com, here is where event discovery happens. Add your events to Events.com Discover and our Calendar Network.

  • Digital Marketing Campaigns Increase ticket sales through digital marketing ads. Your events will be automatically advertised on the Events.com Network, Facebook, Instagram, Google and 8+ more channels to an audience targeted perfectly based on geography, interests, and affinity.



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Can't find the right answers?

If you need help, please do not hesitate to reach out at success@events.com. We are here to support you and provide assistance in any way we can.
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Resource Centre | 2024